Smart founders treat KPIs like a compass, not a report card.
Most startup teams track KPIs like they’re turning in homework:
✔️ Revenue
✔️ CAC
✔️ Runway
But the goal isn’t to impress investors with numbers.
The goal is to make better decisions, faster.
Your KPIs should raise questions, not just check boxes:
🔍 Where is your growth really coming from?
📈 Is that paid channel scaling profitably?
⏳ Are customers staying long enough to be worth the cost?
If you’re not using your metrics to steer, you’re just measuring the crash.
Good KPIs don’t just show where you are.
They show you where to go next.
Need guidance setting up your KPI dashboard? Let’s connect and start steering your startup with the right metrics.
Here are the KPIs I track with founders to keep their compass sharp
